Company Info
The Wellness Filter® was developed in 1980 by
Harusuke Naito, a renowned Japanese sports physiologist, as
part of an effort to produce ”perfect water” for
the Japanese Olympic swimming team and professional athlete
clients. Mr. Naito believed that even subtle differences in
water purity, surface tension and mineral content could affect
body hydration, cellular function, and athletic performance.
After years of testing and experimentation, Mr. Naito introduced
the Wellness Filter to the Japanese market in 1984. After
several years of sales, Naito’s company began to assemble
thousands of consumer reports regarding the unexpected health
benefits experienced by the consumers of the product. Soon
many doctors began to introduce the filter in their practices
and test these reports against more controlled studies. In
the late 1980’s and early 1990’s, a number of universities
began to test the effect of the filter’s water on animals
in order to avoid the psychological or placebo effect associated
with human subjects. In all cases, the researchers witnessed
a substantial improvement in health and growth when compared
against normal municipal water or well water.
Over the years, Mr. "Haru" Naito has become the
world's preeminent leader in water enhancement technologies,
developing patented processes and proprietary media while
developing a war chest of closely guarded trade secrets. In
the late 1990's Mr. Naito decided to expand his company outside
of Japan which resulted in the formation of Wellness Enterprises,
LLC to serve all international markets outside of Japan.
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